Hi! Im Felicia Valladares. I'm a Senior Product Designer with 8 years of experience, specializing in UX processes and fueled by a passion for Visual Design and Design Systems. I graduated from the University of Arizona with a major in Computer Science and a Minor in Art, focusing on web and graphic design. From there, I started my career at General Motors, where I successfully launched over 10 applications for a variety of client types, that have brought in millions in revenue and thousands in customer adoption. I do this by using my user-centric design process,  which includes everything from defining a challenge, to user research, wireframing, testing, and prototyping, and fostering amazing relationships with all players by collaborating closely and maintaining consistent communication. 

On a more personal note, when Im not designing, you can find me reading, going on nature walks, playing video games, or making stained glass. I have an artists heart and a type A brain, which, I think, makes for a balanced designer, because along with my drive for good aesthetics, it gives me a near obsessive attention to detail and a need for efficiency, which not only benefits me, but others I work with as well.

Im looking to work with others who are fun, passionate about design, and are willing to pull out the stops, creating things that are not just beautiful, but also accessible and intuitive. If you think thats you, lets work together!

Resume

Education

University of Arizona

Tucson, AZ

Bachelor of Arts in Computer Science | Minor in Art

May 2015

Relevant Coursework: Principles of Web Design, Creative Coding, Graphic Design Studio, Computing & the Arts, Modern Design History, Computational Thinking & Doing, Digital Ethics, Research Methods for Info Age, Web Programming, Programming for Informatics Apps

Work Experience

General Motors

Austin, TX

Sr. Product Designer

June 2015 - Current

Lead designer on 10-plus applications, spearheading user research, ideation, wireframing, prototyping, user testing, communication and collaboration with businesses and stakeholders, delivery, and consulting with developers, leading to increased revenue within the company and gaining trust with thousands of customers.

• Accomplished a 50% reduction of time to complete a task as the lead Senior Designer in a customer-facing online vehicle scheduler for a world-leading car manufacturer.
• Achieved a projected increase in total appointments by retention by 5-10%, 70k appointments at $80 / appointment, gaining $5M in revenue and $2M conservatively.
• Served as the Senior Designer of an application that will lead to the onboarding of 500 dealerships / total users dependent on agents per dealership, with a projected $45M increase in revenue.
• Evangelist for design systems used within the company, often being consulted on the standards and practices.
• Created and maintained the Figma UI kit for the internal design system utilized by multiple teams.
• Mentored Junior designers, helping to grow their knowledge and confidence in design standards and practices.
• Held multiple Lunch / Learn type presentations to entire organizations, including a Figma UI Kit Creation and Launch, Design System Standards, and Design Sprint Outcomes.
  

Freelance Design

Austin, TX

Brand Identity Designer

2020-Current

Created brand identities for companies and individuals, such as Renew Ketamine Infusion, and various Twitch Streamers.

• Executed requirements gathering, market research, logo creation, color palette creation, Typography creation, streaming component creation (banners, screens, info cards, etc), customer consultation.

Illuminate Media

Phoenix, AZ

Marketing Design Intern

January 2015 - May 2015

Strategized and assisted in creating a digital marketing plan, including creating an email marketing campaign.

• Performed research on potential markets and customers.
• Created sales decks and product renderings.
• Established and maintained Illuminates social media presence.

Skills & Interests

Computer: Figma, Adobe XD, Adobe Creative Suite (Photoshop, Illustrator), HTML/CSS, Microsoft Office (Powerpoint, Excel), Limited Python, Notion, Semplice, Elementor

Skills: Market Research, User Research, Ideation, Wireframing & Prototyping, User Testing, Product Presentations, Direct Communication With Business and Stakeholders, Product Handoff, Consultant to Developers, Graphic Design, Creative and Analytical Skills

Interests: Video Games, Reading, Drawing (digital & traditional), Brand Identities, Design Systems, Graphic Design, Stained Glass, Leisurely Hikes, Archery, Interior Design

View my work

Lead Retention Application

Vehicle Service Scheduler

Sims4 Design Case Study

Renew Brand Identity

More Work